In the bustling digital sphere of Associated Food Stores, a significant gathering recently took place: the Semi-Annual StoreLink Champions Meeting. This event served as a moment for StoreLink Champions, who represent nearly every department in the company, to steer the course of AFS’ digital presence.

Central to the meeting was the theme of “Sustainable Practices for StoreLink Success.” The focus was on practical strategies to ensure the longevity and resilience of the platform and to ensure the site continues to meet the needs of AFS’ growing retailers. The aim was clear: to continue building StoreLink so it endures the test of time.

Another topic was “Creative Experimentation.” With a willingness to explore new ideas and approaches. From user-friendly interface tweaks to novel functionalities, StoreLink champions regularly review the site with a fresh perspective and renewed vigor. Both written and video updates are driving many of the innovations to keep the site fresh and current.

A notable highlight were the insights shared during the discussion on the “Content Perspective from Retailers.” By attentively listening to the experiences and feedback of frontline users, StoreLink Champions gain valuable insights into the practical needs of AFS retailers. This user-centered approach underscored the company’s commitment to creating a StoreLink that resonates deeply with those who rely on it daily.

As the meeting ended, it was evident the StoreLink Champions are the driving force behind the progress. Through their dedication and collaborative spirit, they continue to propel StoreLink forward, ensuring its relevance and effectiveness in an ever-evolving landscape.

“We extend our sincere appreciation to the StoreLink Champions for their tireless efforts and invaluable contributions,” said Patrick Anglade, communications specialist. “With their continued dedication, we are confident in our ability to navigate towards a brighter digital future, where StoreLink remains an indispensable tool for the success of our members stores.”