See The Top Halloween Costumes in 2022 and Other National Data

Participation in Halloween-related activities were expected to reach pre-pandemic levels, with 69 percent of consumers celebrating the holiday this year, up from 65 percent in 2021 and comparable to 68 percent in 2019, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. With the spike in participation, total Halloween spending is expected to reach a record $10.6 billion, exceeding last year’s record of $10.1 billion. (Overall results are still being tabulated.)

The top ways consumers celebrate include handing out candy (67 percent), decorating their home or yard (51 percent), dressing up in costume (47 percent), carving a pumpkin (44 percent) and throwing or attending a Halloween party (28 percent). Like last year, one in five plan to dress their pet up in a costume.

Consumers planned to spend $100 on average for Halloween candy, décor, cards and costumes. This amount is on par with last year’s record of $103 and is the second highest in the survey’s history.

With these high numbers, opportunities for sales at Associated Food Stores’ members were significant. To learn more about how key departments capitalized on the holiday, please see the corresponding story in Team News.