One of the largest store initiatives in recent history is launching this week at Macey’s, Lin’s, Dan’s, Dick’s Market and Fresh Market.

The “Save More!” campaign is designed to deliver a compelling value message to both store teams and guests. Prototyped at the Macey’s in West Jordan, the initiative includes both in-store messaging as well as digital communication highlighting the thousands of sale items available each week.

The campaign is timed to lead into two weeks of case lot and then a straight month of “Save More!” messaging in the spring. It will then be a major part of the stores’ media and in-store efforts throughout the coming months. Additionally, many MRO stores have expressed interest in participating and will launch their own “Save More!” campaigns soon.

Research shows customers are looking for stores offering a well-rounded value including great prices on quality products. The “Save More!” campaign makes it easy to find great deals at members of Associated Food Stores. Simply spot the bright red and yellow “Save More!” signs to take advantage of the thousands of items on sale each week.

Click here to see some of the savings in the Macey’s weekly ad.

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