Recently Associated Food Stores (AFS) was awarded the Outstanding Contribution to the Community Award by the Salt Lake Society for Human Resource Management (SHRM). The award was accepted by Tim Conner, senior vice president over team services, at their first Human Resources Awards Gala. The theme for the gala was “Salt Lake SHRM Embracing AI.”
This award has special meaning for AFS because it recognizes the company’s deep commitment to serving not just team members, but the communities where they live and work. Through supporting local food banks to launching programs that strengthen families and neighborhoods, AFS’s goal has always been to make a meaningful difference.
Being honored by SHRM affirms the impact of our efforts and reflects the heart of our mission—to enrich lives through genuine care and service.
In a nod to the event’s theme, each winner had a lifelike digital avatar made using artificial intelligence. Tim’s AI-generated avatar was designed to look and sound like him and delivered his acceptance remarks on his behalf.
Watch the avatar version of Tim Conner accept it below.