Pioneer Market, located at 300 East Main St, Lehi, welcomed the community with a ribbon-cutting and grand opening of a new store on April 26 at 10 a.m. The store originally opened as Pioneer Market in 1969. Undergoing numerous name changes throughout the years, Kohler’s was purchased by new owner, Cecil Shern, in 2019.
Shern has been part of the Kohler’s organization since 2007 when he joined as their pharmacist. Bringing back the Pioneer Market name from 1969 is meant to complement the community and history of Lehi.
“We want to demonstrate we are Lehi’s market and seeing Lehi’s rich pioneer history and the mascot of the high school that’s walking distance from us, Pioneer Market was a natural fit,” said Cecil Shern, store owner.
In addition to a new name, Pioneer Market also touts an updated look and feel inside of the store, including a pharmacy drive-thru and an expanded produce department including cut fruit and fresh juice. The store will also showcase a new snack and new gourmet popcorn station.
“The new popcorn is sure to be a hit. We’re making it fresh in-store, ready to grab and enjoy, all at an affordable price,” Shern said.
The small store is 21,000 square feet (about four tinewly the area of a basketball court) and acts as a one-stop shop for the community of Lehi, with solutions from dinner to snacks, smoked meats, a deli with hot and ready meals, sushi and a new expanded floral department.
Customers shopping at Pioneer Market can now earn points as rewards members to save on groceries or fuel. The new rewards program includes a partnership with locally owned Holiday Oil and from April 26 – 29, new members receive 50 cents off per gallon when they sign up.
“Thanks to all who have assisted with the new Pioneer Market— our amazing team members, city officials, construction crew and many others. A dream like this does not happen without the support of many incredible people and we are forever grateful,” said Shern.