In 1938 Lute Peterson opened Peterson’s Market in Riverton, Utah, becoming the first grocery store on Redwood Road. Over the years Peterson’s outgrew the original location and moved into a new building across the street, allowing them to better serve the Riverton community with a store six times larger than the original. The family owned grocer offers a broad product selection with multiple local products throughout their scratch bakery, fresh produce and meat departments, deli, grocery and frozen sections. Today, Peterson’s is owned and operated by Lute’s grandson, Monte and his sister Jan.
Peterson’s focuses on providing shoppers fresh products throughout the produce and meat departments, bakery and deli. The produce department is always full of the freshest produce, some of which comes from local Utah growers depending on the season. The fresh focus continues in the scratch bakery, which makes a variety of scratch treats everyday including cookies, doughnuts and English muffin bread. Store guests can also order hot scones from the bakery every Saturday morning. The deli makes fresh ready-to-eat entrees and offers a full olive bar to make meal time easier for their guests.

Peterson’s meat department is one of the things that sets them apart from other full service grocers the most. Monte, a 4th generation grocer and meat cutter, can be found in the store almost every day smoking pork ribs, chicken and salmon as well as other delicacies for his guests. Along with the butcher’s friendly face, shoppers are treated to fresh ground beef and patties, Bratwurst, smoked pork ribs and fire glazed ham made in the store daily.

“Our success comes from our committed team members, quality products and our dedication to providing exceptional customer service,” said Monte Peterson. “We are proud to be a hometown grocery store and serve our community and friends.”

Peterson’s actively contributes to the Riverton community by sponsoring multiple city activities and Riverton High School athletics. The family grocer provides cash and product donations to several local schools throughout the year, supports Boy Scouts of America troops, Girl Scout Cookie sales and participates in the annual Holiday Hero’s Food Drive with the Riverton Unified Police and Fire Department. Peterson’s is proud to be part of the Riverton community and looks forward to continuing to serve their neighbors in the future.

For more information about Peterson’s Fresh Market, visit