AFS member Blair’s in Worland, Wyoming, has taken a leap into the future of retail with Pricer’s SmartTag Color Electronic Shelf Labels (ESLs). This cutting-edge technology marries the color and charm of traditional paper labels with the dynamic capabilities of digital displays.

The new ESLs sport vibrant four-color displays (black, white, red, and yellow) that catch the eye just like their paper predecessors. The SmartTag Color ESLs display product information, nutritional facts, and pricing with clarity, and enable Blair’s to implement real-time pricing and promotional strategies, ensuring customers always see the most up-to-date information.

By embracing this technology, Blair’s is furthering a new standard in grocery retail. They’re proving that even in more rural communities, cutting-edge technology can enhance the shopping experience while maintaining the personal touch that local customers love.