Associated Food Stores and Associated Retail Operations were recognized for their leadership in product quality, marketing, and sales efforts with Certified Angus Beef ® during the 2017 Certified Angus Beef ® Annual Conference last week.
“We truly value our relationship with Certified Angus Beef ® and appreciate their support in helping us reach these milestones with the brand. CAB is a real differentiator for us and gives a strong quality advantage in our markets. Our retailers have embraced it as their own and have been rewarded with increased sales and a quality image that will only continue to grow. Our guests have also warmly received it and really appreciate the consistent, high-quality eating experience it provides. When it comes to beef, nobody does it better,” said Marty Berlin, director of meat for Associated Food Stores.
Associated Retail Operations, which includes Macey’s, Lin’s, Dan’s, Dick’s Market, and Fresh Market, was named the Rookie of the Year. The award is given to one retailer who is new to Certified Angus Beef ® and excels in marketing efforts and sales. Part of the stores’ marketing plan included social media giveaways of various Certified Angus Beef ® products, in-store events, and other offers. Only one store each year is awarded the Rookie of the Year award.
Associated Food Stores was recognized for sales efforts as a Top Three Sales Volume Retail Distributor. The award is based on the total pounds of Certified Angus Beef ® products sold from June 2016-May 2017. Associated Food Stores supplied Certified Angus Beef ® products to retailers across eight intermountain West states including Utah, Idaho, Montana, Nevada, Colorado, Wyoming, and Oregon.
The stores and wholesaler began offering Certified Angus Beef ® last May in an effort to bring fresh, high-quality, locally sourced beef products to shoppers. To learn more about our Certified Angus Beef ® offerings, visit one of our many locations.