Associated Food Stores (AFS) is rolling out a new tool designed to strengthen communication, improve execution and deliver clearer value to its independent retailers from every service visit.
The platform, called Go Spot Check, is being introduced by AFS’ MRO Retail Service team and is expected to provide retailers with immediate, actionable visibility into store visits. Team leaders are excited because the task management solution will directly support stronger sales and operational performance.
“This tool will improve how we manage tasks and communicate service visits,” said April Rice, vice president of retail services at AFS. “For retailers, that means greater clarity into the goals and activities happening in their stores and a better understanding of how those efforts support their business.”
One of the primary benefits for retailers is consistent, documented follow-up. After each service call, store leaders will receive a report via email or text outlining key discussions, recommendations and training points. The goal is to eliminate guesswork and ensure important insights don’t get lost between visits.
“Retailers are extremely busy, and we don’t want to miss any details,” said Jamie Stevenson, director of retail support. “Go Spot Check creates a clear, reliable record of what was discussed and what actions can move the business forward. It keeps everyone aligned.”
The tool also introduces a new level of accountability on both sides of the partnership. Retailers can more easily track what has been suggested or implemented, while AFS teams can ensure consistency in service delivery across locations.
For the retail services team, that transparency is key. “With Go Spot Check, retailers gain valuable insight into what was suggested, trained on, and discussed during each visit,” April said. “It empowers them to act on those insights whether that’s boosting sales, improving program awareness or reinforcing accountability within their teams.”
AFS leaders say the system is ultimately about strengthening collaboration. By providing a shared, documented view of store visits, Go Spot Check is designed to help retailers and service teams stay aligned on priorities and progress.
“We’re focused on making every interaction more meaningful,” Jamie said. “This tool helps ensure that each visit delivers lasting value, not just in the moment, but afterward as well.”
The rollout of Go Spot Check reflects AFS’ broader commitment to equipping independent retailers and the AFS team with tools and insights that help them compete and grow in an increasingly complex marketplace.