A Beans & Brews Coffeehouse was recently added to Lin’s Market Price, and guests showed their enthusiasm by showing up in large numbers for the soft opening on March 26.
Beans & Brews Coffeehouse was founded in 1993 in Salt Lake City, Utah, by the Laramie family as a community-focused gathering place rooted in the Mountain West lifestyle, where it remains best known for its signature High-Altitude Roasting™ process that yields a uniquely smooth, low-acidity cup at elevation. Deeply woven into the fabric of the Intermountain corridor, the company has cultivated a loyal, decades-long following across Utah, Idaho, Nevada, and Colorado by embracing a “come as you are” ethos and sustaining strong local ties through initiatives like the Brew Good charitable giving program.
The coffee shop in Price includes both a drive-thru and an in-store option and set a new sales record for the brand’s opening weekend.
“The response from our guests was extremely exciting,” said Greg Welling, vice president of Associated Retail Operations. “There was almost a constant line of cars in the drive-thru and people in the store that first weekend, and it showed in sales across the whole store.”
In addition to the most successful Beans and Brews opening weekend in their history, we look forward to the official grand opening event and sale this weekend on Saturday, April 18.
A few publications shared the record-breaking sales. To read more, click here.