Red Button Vintage Creamery’s expansion into gourmet popcorn has exceeded all expectations, with over 300,000 bags sold – a monumental achievement that translates to approximately 187,500 pounds of popcorn. To put that in perspective, that’s equivalent to the weight of roughly 500 gorillas’ worth of crunchy goodness consumed by satisfied customers.
“The response from our customers has been absolutely incredible,” says Boyd Irving, vice president of exclusive brands. “This represents such an exciting opportunity for us, and the strong consumer interest we’re seeing validates our decision to expand the Red Button brand into this category.”
The gourmet popcorn line represents a natural evolution of the beloved Red Button Vintage Creamery brand from its nostalgic ice cream and candy roots. Each flavor is kettle popped in small batches using only the highest quality ingredients, ensuring customers receive premium products that meet the Red Button standard of excellence.
What makes this success story even sweeter is its local roots. The popcorn is produced right here in Utah by Lee’s Marketplace in Logan, which affirms AFS’s commitment to supporting local businesses and keeping operations close to home.
Available exclusively in Associated Foods member stores, the gourmet popcorn comes in convenient 6-pack cases with resealable bags, line-priced at $5.99. This local-proud approach to product development showcases how AFS continues to innovate while staying true to its community-focused values.
The overwhelming success of Red Button gourmet popcorn demonstrates that when quality ingredients meet local production and strong brand recognition, the results can be truly explosive.
The product is available in six mouth-watering flavors:
- Cheesy Finger Cheddar
- Creamy White Chocolate
- Sweet and Savory Cheesy Caramel
- Cozy Kitchen Caramel Corn
- Caramel Chocolate Drizzle
- State Fair Kettle Corn