Consumers are becoming more intentional with their grocery shopping, but there are certain categories they still make room for in their carts.

Understanding these trends can be of great benefit to team members and members of Associated Food Stores. Consumers’ changing habits and preferences in grocery shopping provide valuable insights into what the future may hold.

Here are nine hot categories of grocery products for 2023:

  1. Vitamins and supplements: With wellness expanding into various products, vitamin and supplement sales are projected to reach $57.5 billion globally. Online subscription services that customize orders to consumer needs are driving the growth.
  2. Retro foods: Nostalgic treats like Count Chocula, Dunkaroos, and Ring Dings are making a comeback, as consumers embrace products that remind them of simpler times.
  3. Rotisserie chicken: The easy and affordable meal option continues to be popular, with sales increasing. Even at slightly higher prices, rotisserie chickens remain a good deal for families.
  4. Non-alcoholic beverages: Spending on non-alcoholic drinks has seen significant growth, with new options being introduced to the market. Sales tend to peak near holidays and summer.
  5. Fancy pet foods: Premium dog and cat food sales are on the rise, with frozen-raw meals and specialty options gaining popularity among pet owners.
  6. Stuff for $1: Dollar stores are thriving as consumers seek out known and affordable prices. Escalating prices make it difficult to predict the food bill, leading many to shop at dollar stores for groceries.
  7. Brown hair color: Maintaining blonde hair can be costly, leading more people to embrace brown hair due to its lower maintenance and cost. Boxed hair dye from stores is commonly used for touch-ups.
  8. Cups of noodles: Ramen has transitioned from dorm rooms to family kitchens and trendy restaurants. The demand for ramen increased during the pandemic, and there is a growing consideration of incorporating ethnic foods throughout the store.
  9. Private-label products: Consumers continue to buy private-label goods even after the economy improves, driven by both price and growing trust in their quality.

These categories offer added value, emotional significance, or cost savings, making them appealing choices for shoppers. However, there are also risks associated with higher price points and competition from lower-cost alternatives. By observing and adapting to these changing purchasing behaviors, members of Associated Food Stores can ensure their retail stores remain relevant and appealing to their customer base. Offering a diverse range of products, personalized experiences, and value-driven options will position AFS as a forward-thinking company that caters to the evolving needs of shoppers.


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