After only five months, a new expansion in the Red Button brand is outperforming its predecessor by 60 percent.
Red Button Fresh pack is a clamshell candy and snack program. This program is unique as it is packed by one of our own retailers Harmon’s in their commissary. Red Button was designed to replace the previous A Pinch or A Pound program, Red Button Fresh Pack offers a fresh approach to in-store merchandising with an expanded assortment, lower cost for retailers, and strong brand recognition.
Since its debut at the 2025 FoodShow just five months ago, Red Button Fresh Pack has generated more than $320,000 in wholesale sales. A major increase over the same timeframe last year under the Pinch or a Pound program, which brought in approximately $190,000.
“This program was a true example of our ONE Associated team culture,” said Boyd Irving vice president center store value chain. “There’s a lot that goes into developing a new program from start to finish—from Art Director Katy Carlson creating the Red Button artwork for the label, to Lori Norris, DeJarnett account manager, working with Chad Christensen from category management to get the items set up. Sarah Narramore placed the POs, Rylee Pierce integrated them into our planograms, and finally, the team at FarrWest added these items into the new Symbotic system as part of ROAR Phase #1. It was a total team effort, and I’m proud of how we all came together to make this happen for our retailers. Taking it one step further, having one of our own members, Harmon’s, pack the products in their commissary shows the strength of our collaboration. Now, our AFS membership is seeing the results of these efforts in their sales.”
Red Button Fresh Pack offers 80 everyday items compared to the 49 available through A Pinch or a Pound. This broader assortment includes 60 medium containers and 20 large containers, ideal for sharing on road trips, family outings, and gatherings.
The program also includes seasonal offerings tied to major holidays such as Halloween, Christmas, Valentine’s Day, and Easter. These items are perfect for gift-giving, stocking stuffers, and festive displays.
Red Button Fresh Pack provides retailers with approximately 10 percent lower costs than the previous program, making it a more attractive option in terms of margin and profitability. The recognizable Red Button branding also helps drive shoppers to try the new products.
Last year, A Pinch or a Pound generated just under $1 million in total sales. With the early success of Red Button Fresh Pack, the program is on track to reach $2 million in annual sales.