As Utahns celebrated Pioneer Day on July 24, it’s a fitting time to reflect on another group of pioneers, those who built the local grocery stores that fuel everyday life across the state. 

These stores, part of Associated Retail Operations (ARO), have grown alongside Utah’s communities for decades. Each store has a history all its own, built alongside the communities it serves. What ties them together is a shared commitment to taking care of Utah families. 

Take Macey’s, for example. The beloved group of stores started in 1947 as the Save-A-Nickel-Market, founded by Walt Macey and Dale A. Jones. The concept was simple. Macey’s offered great products at great prices and treated customers like friends. Over the years, Macey’s became famous for its friendly atmosphere, its massive Kong Kone ice cream cones and a shopping experience that locals lovingly describe as “happy.” Today, Macey’s has locations across mid to northern Utah, continuing its legacy of great value and neighborly service. 

In southern Utah, Lin’s has been part of the community for over 50 years. Lin and Reva Orton opened their first store in Cedar City and focused on personalized service and an outstanding meat department. As the company grew, so did its store count as it added locations in St. George, Hurricane and other communities. Lin’s is still known for its hometown feel, strong ties to local schools and charities, and its commitment to providing quality groceries with a personal touch.

In Salt Lake County, Dan’s has been part of family grocery lists since 1949. Founded by Dan Gardiner, the original Dan’s store grew into a trusted community fixture. Known for top-notch customer service and a wide selection of farm-fresh produce, Dan’s quickly earned a reputation for convenience and care. For many Utah families, shopping at Dan’s remains a favorite tradition. 

Further north, Dick’s Market has served Bountiful and Centerville since 1967. Founded by Dick Winegar, Dick’s became a household name by offering fresh produce, friendly service and a world-class bakery. The store has long been known for supporting local events and keeping Davis County fed with quality products. 

And then there’s Fresh Market, which became part of ARO in 2009. While the name may be newer, the stores that became Fresh Market have histories stretching back decades along the Wasatch Front and beyond. The focus remains the same: fresh food, friendly faces and local commitment. 

Together, these banners make up Associated Retail Operations, the retail side of Associated Food Stores. Each location is locally owned and operated, keeping the spirit of Utah’s early pioneers alive by serving communities with care, quality and connection. 

A Reminder for AFS and ARO Team Members 

This Pioneer Day weekend, AFS and ARO team members are encouraged to shop at Macey’s, Lin’s, Dan’s, Dick’s Market, or Fresh Market to celebrate the holiday while supporting the company’s locally grown banners. 

Team members can also take advantage of exclusive Perks, including 10 percent off most groceries when they use their Perks account, making it a great time to stock up for barbecues, picnics and neighborhood gatherings.

It’s a meaningful way to honor Utah’s pioneer heritage, support local stores and enjoy quality products while saving money.