SALT LAKE CITY, Utah — A tradition that has been part of Macey’s stores for generations will be featured on a national stage this Independence Day weekend as drone footage of the Freedom 250™ flag flying above Macey’s Olympus is displayed during America 250 celebrations in Washington, D.C.
The footage, captured at Macey’s Olympus against the backdrop of Utah’s Wasatch Mountains, was captured and shared by Colonial Flag, the official flag partner with Freedom 250™ and Macey’s flag provider.
“The production team for the celebrations at the mall in Washington D.C. enjoy showing videos of the Freedom 250 flag during events and I recommended using footage of the flag flown at Macey’s Olympus because of the dramatic backdrop of the mountains,” said Paul Swenson, CEO of Colonial Flag.
The video will be incorporated into patriotic vignettes and will most likely play throughout the day Saturday on the giant screens on the event stage and on screens throughout the mall as the celebration continues in coming weeks.
The Freedom 250 flag, which features the iconic Betsy Ross star circle design with “250” at its center, is part of a nationwide effort to commemorate the nation’s semiquincentennial in 2026.
For Macey’s, the recognition is especially meaningful. Walt Macey, founder of Macey’s in 1947, served our country in the U.S. Coast Guard during World War II in the South Pacific. Walt was proud to be an American and was passionate about the American Flag, symbolizing freedom, unity, and our nation’s founding principles.
Macey’s has continued to proudly display large American flags at our stores in communities where they are permitted.
“We were excited to learn that footage of an American flag at Macey’s Olympus would be featured during the celebrations in Washington, D.C.,” said Darin Peirce, president of Macey’s. “Flags have been a part of the Macey’s experience since the company began, and it is meaningful to have that tradition be part of a national celebration.”
The video is expected to play throughout the weekend as part of celebration programming on the National Mall and on event stage screens viewed by attendees from across the country.
About Macey’s
In 1947, Walt Macey and Dale A. Jones started the “Save-A-Nickel-Market” in Rosepark, Utah. Macey’s grew from a small store into a multi-store chain by providing personalized old-fashioned service. Known for their famous doughnuts and Kong Kones, Macey’s grocery stores offer a made-from-scratch in-store bakery, delicatessen, full-service grocery, meat, produce and a non-foods department and above all, friendly service. For more information, visit maceys.com.