Something exciting (and crunchy!) is happening in the snack aisle. Crav’n Flavor—the indulgent, flavorful private label that’s become one of AFS’s fastest-growing brands— has expanded once again, this time into snacking nuts.
The move brings 35 Food Club items under the Crav’n Flavor umbrella, along with 20 brand-new additions for a total of 55 delicious options. The refreshed line includes crowd-pleasing classics, of courses, but also some adventurous new flavors like Wasabi & Soy Sauce Almonds, Dill Pickle Cashews, and Tropical Trail Mix—along with convenient multi-pack options designed for on-the-go snacking.
“Crav’n Flavor has always been about satisfying life’s cravings: great flavors, fun twists, and unbeatable value,” said Josh Christensen, director of Exclusive Brands. “By bringing snacking nuts into the Crav’n lineup, we’re creating even more continuity for shoppers who already love what Crav’n Flavor stands for.”
Snacking nuts have long been a favorite for people looking for something quick, wholesome, and satisfying. They’re the go-to snack for road trips, kids’ lunchboxes, and hikes to hidden waterfalls. With resealable packaging and a wide range of flavors, the new line makes it easy for guests to snack smarter, without compromising on taste.
For AFS retailers, the transition also represents an important business opportunity. Snacking nuts are a key category for improving gross margins, and aligning them under the Crav’n Flavor brand brings greater visibility, stronger merchandising, and a unified look across the snacking aisle.
Crav’n Flavor first made its debut in 2018 with frozen pizza, a category that helped establish it as a leader in private label. Since then, the brand has grown to include just about everything – now a full snacking nut assortment that meets guests wherever their cravings strike. “We hope you go ‘nuts’ for this new addition,” said Josh.