Crav’n Flavor, one of AFS’ beloved Exclusive Brands from Topco, is giving a much-deserved makeover to one of its most popular categories: frozen pizza. Beginning this year, the brand is expanding its assortment with the launch of Crav’n Flavor Thin Crust Pizza, while also updating packaging and introducing new flavors across its core lineup.
The new Thin Crust segment will feature innovative, on-trend options designed to capture customer attention, including BBQ Chicken, Margherita, Spinach Alfredo, and Fajita Chicken, along with staple favorites like Pepperoni and Sausage & Pepperoni.
Frozen pizza was the very first category where Crav’n Flavor launched in 2018, making this rebrand both a nod to the brand’s origins and an investment in its future. As consumer demand has shifted, Crav’n Flavor has refined its offerings to stay competitive. The new thin crust pizzas have been formulated to compete and improve over competitors both in size and quality—ensuring a strong value proposition for shoppers. Boyd Irving, vice president of center store, expressed his enthusiasm for the expansion. “Our guests love Crav’n Flavor frozen pizzas, and these new flavors give them even more to love at an excellent price point. Plus, who doesn’t love thin crust?”
Other changes to the assortment include the addition of a bold new Bacon Jalapeño Rising Crust Pizza. Across all crust types—Stuffed, Rising, and Thin Crust—packaging is also receiving a full refresh. The updated design offers a modern, eye-catching look that improves visibility and creates stronger brand blocking on shelves. Thin Crust pizzas will now be packaged in boxes for better merchandising impact.
As always, AFS remains strongly committed to keeping their Exclusive Brands lineup fresh, fun, and affordable. With upgraded formulations, strategic pricing, and flavors that align with consumer trends, Crav’n Flavor pizzas are well positioned to compete in a crowded category. “Keep a lookout on the shelves at your local grocery store,” Boyd said. “We’d love to have you try the new flavors and let us know what you think!”
By pairing competitive quality with bold new flavors and refreshed branding, Crav’n Flavor seeks to impress loyal fans and newcomers alike.