Brigham Young University officially celebrated the grand opening of its new BYU Creamery on Ninth East on Monday, January 12. The event highlighted a major milestone for one of campus’s most beloved destinations and a proud partnership with Associated Food Stores that helped bring the vision to life.
The new location, built just west of the original Creamery, is 71 percent larger, allowing for expanded grocery offerings, a larger bakery and produce section, more seating and enhanced dining options. All the improvements were designed to better serve students, employees, alumni and the surrounding community. AFS was honored to collaborate with BYU on a project that blends tradition with modern retail excellence, helping ensure the Creamery continues to thrive as a flagship grocery and gathering place for generations of students.
During the event, university leaders highlighted both the significance of the expansion and the sense of excitement surrounding the opening. BYU President C. Shane Reese captured the spirit of the moment during the ribbon-cutting ceremony, calling the new Creamery “a remarkable gathering place for this campus” and expressing gratitude to everyone involved in making it a reality. Reese also shared that his first job as President of the University was creating a new ice cream flavor—“In-Shane-ly Chocolate”, emphasizing how deeply the Creamery is woven into campus culture. The upgraded store now features expanded indoor seating, a covered outdoor patio with heaters and misters and a walk-up window, ensuring year-round comfort and accessibility.
For AFS, the project reflects the strength of collaborative partnerships and shared values. Working alongside BYU to support the Creamery’s growth shows AFS’s commitment to helping community-focused retailers and institutions succeed through thoughtful planning, operational expertise and long-term support. With the original Creamery now closed and slated for demolition later this year, the new BYU Creamery on Ninth stands ready to carry forward decades of memories—while creating many more—serving an estimated half-million customers annually and continuing its legacy as a campus pillar.
