Associated Food Stores Kicks Off Feeding the Hungry Food Drive
Drive to Span Eight Western States, Help Local Food Pantries
Associated Food Stores (AFS) and over 200 member retailers are kicking off Feeding the Hungry, a collaborative effort between local, independently-owned retailers, AFS-sponsored vendors, and local food pantries. The drive takes place January 26-February 8, 2022.
The campaign has two main components—the first, an icon drive held within stores where store guests can donate any amount they choose to contribute to their local food pantry. With the second option, guests can look for the blue Feeding the Hungry shelf tags, where a portion of their purchase on sponsored items is contributed toward the drive.
“Last year, after all the donations and sponsored items were tallied, a total of $301,000 was donated to local food banks and pantries to help those living with food insecurity. This is an incredibly meaningful effort, and I am glad that as local grocers we can come together to make a difference in the communities we serve,” said Derid Kunz, director of center store sales.
Participating sponsors of the event this year include: Kraft Heinz, C.H. Robinson, La Victoria, ConAgra Foods, Hershey’s, Skippy, General Mills, Church & Dwight Co, Inc, Pepsi, CocaCola, Hormel, Fat Boy, Colgate, Blue Diamond Growers, Acosta, Bar S, Mondelez International, Pompeian, Ghirardelli, Tootsie Roll, P&G, Frito Lay, Kodiak Cakes, Herdez, Starr Ranch, Mancini Rodon and Post. This year, the independently owned grocers hope to exceed the donations from last year, with a goal to fundraise $350,000 in donations total.