Sarah Pettit

Associated Food Stores


Jenna Irish



AFS Retailers Offer Modernized Ecommerce Platform with Deep Linking and One-Click Checkout through Rosie Platform

New developments offer faster and more convenient checkout for consumers

Salt Lake City, UT (April 30, 2020) – Associated Food Stores in partnership with Rosie the leading ecommerce solution for independent retailers and wholesalers, has launched the final phase in their front-end customer experience by adding functionality around one-click checkout, deep linking, and retailer-controlled marketing tools. Forty-eight Associated Retailers’ will offer these new updates totaling approximately 120 locations under banner names like: Macey’s, Broulim’s Fresh Foods, Clarks, Kent’s, Village Market, Blue Mountain Foods and more.


The new digital merchandising capabilities give retailers the power to customize the look and feel of their individual online programs, owning the direct retailer and customer relationship.


“We’re always thinking about how to make the online experience seamless for our customers,” said Skyler Oswald, Broulim’s Marketing Director. “Rosie has proven to be more than an ecommerce solution, but an extension of our team in listening to customer feedback, integrating improvements into current functionality like one-click checkout and Collections, and staying one step ahead of what we believe is a successful online shopping offering for all independent grocers and their customers.”


Launched as the final major feature release in Rosie’s “Shop” – a modern shopping experience that connects retailers with their customers through retailer-controlled merchandising and branding – one-click checkout enables returning customers to easily place orders by saving information such as payment details, address, and preferred order fulfillment. This seamless transaction minimizes abandoned carts and increases conversion by saving customers time and convenience.


In addition, Rosie has released two new features where retailers can showcase their signature items and easily market those products online: Collections and deep linking. Collections allows retailers to create a digital endcap, mixing products from different departments and temperature class. Independents are able to offer a unique online shopping experience that promotes items

around seasonal occasions, meal planning, recipes, vendor sponsored promotions and local or specialty products.


To easily promote items from their online store, Rosie’s latest functionality also includes deep linking, where retailers can directly link products, Collections or categories on their respective websites, social media pages, or via email.


“Retailers and brands lose out on $18 billion in ecommerce sales annually due to cart abandonment,” said Nick Nickitas, Founder & CEO of Rosie. “Our optimized one-click checkout can increase conversions by almost 40%, making it faster for shoppers to complete their purchase and increasing revenue for independent grocers that leverage Rosie’s best-in-class omnichannel shopping experience.”


Since the company’s inception in 2013, Rosie has built relationships with hundreds of retailers nationwide, standing by a mission of delivering smart, delightfully easy online groceries. Through strategic wholesaler and vendor partnerships across the country, Rosie connects independent retailers with new customers through an agile, ecommerce platform.


About Associated Food Stores

Associated Food Stores is an independent retailer-owned warehouse based in Salt Lake City, Utah, which provides complete warehouse facilities and services to over 400 grocers throughout the Intermountain West. To learn more about Associated Food Stores or to find a retailer near you, visit


About Rosie

Rosie is the most trusted, locally focused ecommerce company, where shoppers can find and discover anything they might want to buy online from local stores. Rosie partners with leading independent grocers and their wholesalers to provide e-commerce, delivery opportunities, omni-channel marketing and deep data services. Rosie serves as the preferred ecommerce partner to the nation’s leading wholesalers including Associated Food Stores (AFS), Associated Grocers of New England, Associated Wholesale Grocers (AWG), Bozzuto’s, CERTCO, C&S Wholesale Grocers, and Piggly Wiggly Alabama Distributing Company. Visit to sign up for a free account and start shopping from your favorite local grocer today. For information about Rosie, visit