Teams from both AFS and Brookshire Brothers

Groundbreaking for Brookshire Brothers’ new store

Groundbreaking for Brookshire Brothers’ new store

Brookshire Brothers’ discussing their cut fruit program with AFS team members

 

Associated Food Stores                                                                                                                                                                                                         FOR IMMEDIATE RELEASE 

Media Contact
Sarah Pettit
scpettit@afstores.com
801-978-8948 

IN A COMPETITIVE RETAIL ENVIRONMENT, TWO MAJOR RETAILER-GROUPS 
COLLABORATE AND SHARE IDEAS FOR SUCCESS

 

SALT LAKE CITY (Aug. 28, 2019) A group of retailers from Salt Lake City based Associated Food Stores (AFS) recently spent a week in Texas, collaborating with executives from the regional retailer Brookshire Brothers, to share best practices, challenges and solutions. 

Roger White, senior VP of sales and category management at AFSshared, “The Brookshire Brothers team provided an indepth look at the organization. However, the process was much more of a collaboration between our retailers and their team members – everyone sharing ideas, asking questions and providing tips for how to compete in today’s hypercompetitive grocery space.” 

The trip was the result of a share group—a collection of AFS member-retailers that meet several times a year to problem solve and share ideas—AFS recently organized. In the initial share group meetings, participants expressed their desire to hold an annual out-of-market trip to learn from retailers in other parts of the country.  

Brookshire Brothers and AFS have collaborated on past projects and have built a trusted relationship. They were a natural choice for the share group’s first trip.  

AFS Retail-Member, Brandon Peterson from Peterson’s Fresh Market shared, “It was a great opportunity to associate with comparable retailers in a similarly competitive environment.”  

During their time in Texas the group toured the corporate offices and local stores, attended a ground-breaking event in College Station for Brookshire Brothers’ newest store that is a partnership with the Texas A & M University System and had meetings with executive staff members. 

The support provided by Brookshire Brothers executive staff members John Alston, president and CEO; Sally Alvis, Senior Director of Marketing and Community Relations; and Luke Gustafson, vice president of retail operations was key in making the experience a success for both groups.  

David Rice, president of Associated Retail Operations and senior vice president of Associated Food Stores, expressed, “We are truly appreciative of Brookshire Brothers hospitality and transparency. We are grateful for John Alston’s continued partnership and we look forward to finding additional ways to collaborate with one another to better the independent cause.” 

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ABOUT ASSOCIATED FOOD STORES 
Associated Food Stores was established in 1940 when 34 independent retailers joined together to battle high supplier costs and competition from large chain stores. That fighting spirit has continued to help the grocery wholesaler grow over the last 75 years. With a focus on independent retailers, AFS has changed the way these retailers operate and allowed them to prosper. AFS currently serves more than 400 retailers across the intermountain West. For more information about Associated Food Stores visit www.afstores.com 

 

ABOUT BROOKSHIRE BROTHERS   
Brookshire Brothers is a 100 % employee-owned, community-centered grocer based in Lufkin, Texas. Founded in 1921, this regional grocery chain operates more than 115 retail locations that stretch west to the Texas Hill Country and east to Lake Charles, Louisiana. Though its focus remains on traditional grocery and pharmacy, Brookshire Brothers has complimentary formats that include fuel and tobacco operations. Brookshire Brothers is committed to quality and service in their stores and is known for its good food and good people doing good deeds in the communities they serve.  https://www.brookshirebrothers.com/ 

Associated Food Stores Loyalty Program Reports

Increased Basket Size and Digital Coupon Use

Accelitec and AFS partnership releases new loyalty features for AFS membership

Salt Lake City, UT (Aug. 7, 2019) Associated Food Stores (AFS) has renewed its loyalty program service contract with Accelitec – offering new digital features to AFS membership.

A partnership that began in 2012 with loyalty services has continued to scale with a significant number of new features and wide adoption by AFS retailers. Together, AFS and Accelitec have created a fully digital customer experience where customers can earn points with every purchase, save with digital coupons and track rewards online or through a mobile app.

In addition, a new “coupon limits” feature is set to be released this fall, giving retailers and vendors the ability to control limits with digital coupons, offering up to five redemptions per coupon.

“We are incredibly pleased with the partnership we’ve established with Accelitec. We have many progressive retailers and offering tools that allow them to take advantage of new technology helps us remain competitive. We look forward to continuing to innovate with Accelitec to deliver the best shopping experience possible to our guests,” said Jessica Cronin, shopper marketing manager at AFS.

AFS’ loyalty program has resulted in increased customer retention and sales, with AFS corporate stores reporting the average basket size of rewards members is $14.75 higher than non-rewards guests. Additionally, digital coupon use continues to increase each year—with a 34% increase in digital coupon redemptions and 20% increase in coupon clips compared to 2018.

The Accelitec loyalty offering also allows customization that’s attractive to independent retailers: members can execute a branded program where they can create unique offers and deals. Additional options include digital coupons, continuity programs that require action (like a digital clip) or instant offers, a mobile app and email marketing features to help AFS retailers meet the needs of their guests.

“We are very pleased to continue our partnership with AFS and their forward-thinking marketing team,” said Amy Iversen, director of customer experience of Accelitec. “They are consistently seeking new ways to enhance the shopping experience on behalf of their retailers, and we look forward to helping them build stronger connections with their guests through innovation.”

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About Associated Food Stores: Associated Food Stores is an independent retailer-owned warehouse based in Salt Lake City, Utah, which provides complete warehouse facilities and services to over 400 grocers throughout the Intermountain West. To learn more about Associated Food Stores or to find a retailer near you, visit www.afstores.com.

About Accelitec, Inc. Accelitec offers a  simple-to-sophisticated software suite that retailers to deliver digital communications and promotions that improve sales, enhance shopper relationships and increase brand funding. www.accelitec.com

For the month of August when you download and use a digital coupon you will automatically be entered to win a Quick Quack car wash prize!

To enter to win, here is what you need to do:

  1. Log into your Perks account on the computer or via the mobile app. Macey’s, Dan’s, Dick’s, Lin’s and Fresh Market all have apps available in the Google Play and Apple App Store.
  2. Download a digital coupon. For instructions on how to do this via the app, watch this video. For instructions via the website click here.
  3. Shop sometime between now and August 31, 2019 use at least one digital coupon. Please note: once downloaded to your account, digital coupons will automatically deduct when you purchase the correct item(s) and provide your phone number at check out.

There are many exclusive brand coupons available on with the digital coupons. That means you will get your employee discount (10% off) on these items plus the amount of the digital coupon. This means even better savings!

It’s really that easy so start downloading those coupons today!

For the month of August when you download and use a digital coupon you will automatically be entered to win a $25 Fabulous Freddy’s Car Wash gift card. 

To enter to win, here is what you need to do:

  1. Log into your Perks account on the computer or via the mobile app. Macey’s, Dan’s, Dick’s, Lin’s and Fresh Market all have apps available in the Google Play and Apple App Store.
  2. Download a digital coupon. For instructions on how to do this via the app, watch this video. For instructions via the website click here.
  3. Shop sometime between now and August 31, 2019 use at least one digital coupon. Please note: once downloaded to your account, digital coupons will automatically deduct when you purchase the correct item(s) and provide your phone number at check out.

There are many exclusive brand coupons available on with the digital coupons. That means you will get your employee discount (10% off) on these items plus the amount of the digital coupon. This means even better savings!

It’s really that easy so start downloading those coupons today!